Share This Story, Choose Your Platform!

Published On: January 27th, 2021|12 Comments|Tags: |2.9 min read|578 words|Views: 2561|

Content moderation became a huge topic in the early days of 2021, especially around social platforms (i.e. Twitter) and their banning of certain public figures (i.e. then-U.S. President Trump). Entire episodes of podcasts were dedicated to content moderation, executives from some platform companies were called out, and some even stepped up to claim that “content moderation does not matter.” As a company that works with many global, hyper-scale brands on content moderation, we can unequivocally say that content moderation does exist, it does matter, and brands take it very seriously. It’s a complicated issue of speed, scale, and security — you want your users to feel like their posts appear immediately (speed), but you also need them to feel safe in the community (security), and you need the entire ecosystem to operate at scale. It’s not easy and brands pivot and move around on their strategy periodically. We’ve worked with brands and helped them co-create new best practices, new coverage hours, new languages they need to moderate, etc. It’s a consistently moving target. Then there’s the issue of tech vs. human. When social platform Parler was effectively taken offline because their host (Amazon Web Services) declined to host for them anymore, Parler’s CEO vowed they would return — with content moderation done by an algorithm. This is a common concept these days with current regulatory environments; to maintain scale and cost-effectiveness, brands try to turn more of their content moderation efforts over to algorithm, RPA, and machine. Our view has always been that the best moderation work is a mix of tech and human. Tech helps with cost and scale, and it reduces the tedium on humans, which can have mental health consequences. But humans need to be part of the equation, because they have language and societal nuance that AI will often lack — and when humans know what the core moderation issues are, they can inform marketing, sales, operations, and product back at brand HQ about what’s going on. That insight can be valuable for future brand decision-making. Finally, the other big issue hanging over content moderation is training. Moderators need to be vigorously trained and re-trained. They need to understand what’s harmful, what’s not, where the brand is going, the guidelines, the best practices, the business model of the moment, and more.

Those are the big content moderation trends of 2021, then:

  • A mix of tech and human in moderation
  • Speed, security, and scale
  • An eye towards the regulatory environment
  • Training, re-training, and more re-training
  • A focus on moderator mental health

Beyond those content moderation trends, some others you may see include:

It’s a high-growth space: The CAGR on content moderation services is 10.3%, 2019-2026.

Spam-free platforms: Spam has been growing in recent years, and while the idea of a “spam-free platform” is part of security (safe community), you will increasingly see content moderation partners offer a way to reduce spam for the partner brand.

Region-specific moderation: This will increase as brands look to new opportunities (markets) post-COVID.

Acknowledgment of “hidden digital labor: ” This is in the mental health bucket. “Hidden digital labor” refers to the tedium and emotional labor of multi-hour moderation, and content moderation partners (like us) and brands are increasingly trying to protect brand agents against it. As you keep thinking about content moderation trends and what your brand needs to do with content moderation, check out some of our moderation services.

home-bannerThe rise of the on-demand economy and what it means for outsourcing
Contact center kpi metricsCall and contact center metrics that matter

12 Comments

  1. youtu.be 07/23/2021 at 2:28 AM

    I blog quite often and I really thank you for your information. Your article has truly peaked my interest.
    I’m going to take a note of your website
    and keep checking for new information about once per week.
    I opted in for your RSS feed too.

  2. Allen 08/08/2021 at 9:10 PM

    Hey I know this is off topic but I was wondering if you knew of any widgets
    I could add to my blog that automatically tweet my newest Twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to your new updates.

  3. Bridget 08/10/2021 at 10:29 PM

    I simply could not go away from your site before suggesting that I actually enjoyed the usual info an individual supply for your visitors? Is going to be back continuously to inspect new
    posts

  4. ps4 games what 08/23/2021 at 3:32 AM

    Right away I am going away to do my breakfast, afterward having my
    breakfast coming over again to read more news.

  5. Alejandrina 08/23/2021 at 1:37 PM

    Useful info. Fortunate me I found your website by chance, and
    I’m stunned why this coincidence did not happen in advance!
    I bookmarked it.

    • Conectys 08/23/2021 at 3:44 PM

      Thank you!We’re glad you’ve enjoyed it:)

  6. that ps4 games 08/24/2021 at 8:41 AM

    Hey There. I found your blog using MSN. This is a really well-written article. I’ll make sure to bookmark it and come back to read more of your useful information. Thanks for the post.
    I’ll definitely return.

  7. Tresa 08/30/2021 at 6:19 PM

    It’s not my first time visiting this site, I am visiting this site daily and get
    fastidious data from here every day.

  8. Wilhemina 08/30/2021 at 9:38 PM

    Pretty! This was an incredibly wonderful post.

    Thank you for providing this info.

  9. Magda 11/16/2021 at 6:08 AM

    This page really has all of the info I needed about this subject and didn’t know who to ask.

  10. Laurene 11/24/2021 at 8:00 AM

    Pretty section of content. I just stumbled upon your weblog and in accession capital
    to assert that I get actually enjoyed account your blog posts.

    Anyway, I’ll be subscribing to your feeds and even I achieve your access consistently fast.

  11. Ezekiel 11/27/2021 at 4:15 AM

    This is the right site for anyone who really wants to understand this topic.

    You know a whole lot its almost tough to argue with you (not
    that I personally would want to…HaHa). You certainly put a brand new
    spin on a subject that’s been discussed for decades. Great
    stuff, just excellent!

Comments are closed.

Content Moderation Trends for 2021

Intrigued about oursourcing?

Get in touch with our sales team now!

Contact sales now

Recent  Posts

  • Work from home success

Automation beyond the Hype

June 23rd, 2016|Comments Off on Automation beyond the Hype

We launched ConectysOS 2.0, a major redesign of our proprietary, private cloud-hosted Customer Engagement and Analytics automation platform, and have implemented it with all of Conectys' global clients. There are several key takeaways from this journey and we [...]

Taipei – The Outsourcing Gateway to China

January 22nd, 2016|Comments Off on Taipei – The Outsourcing Gateway to China

This January has been auspicious for our company and, consequently, for our clients and teams. We would like to take the chance to extend a warm welcome to our newest centre in Taipei. Like many other BPOs, we are [...]

  • BPO industry trends

3 Trends that Will Improve BPO Relationships this Year

January 8th, 2016|Comments Off on 3 Trends that Will Improve BPO Relationships this Year

BPOs are no different when it comes to planning and optimizing their outsourcing solutions to better suit client needs and end-customer expectations. How to improve quality in BPO? As we began 2016, businesses are in the last stages [...]

Celebrating the Holidays at the Helping Hands Charity Fair

December 11th, 2015|Comments Off on Celebrating the Holidays at the Helping Hands Charity Fair

At Conectys, we care about traditions and we also care about people. Nurturing the younger generations carries a special meaning to us as we constantly invest in our young teams and their future. That’s why this winter we [...]

Related Posts