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Welcome to our company blog, dedicated to exploring the world of Customer Experience and Trust & Safety issues and insights.
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Trust and Safety for gaming companies 101: the core concept to learn
The gaming industry is one of the most prospering and significant business segments, generating billions of dollars in revenue annually and attracting numerous active players from all over the world at different ages. While offering immense opportunities for entertainment [...]
Tips on balancing automation-driven growth and quality in CX for global e-commerce products
The e-commerce industry has grown immensely in recent years, with automation as a critical driver allowing for its unprecedented and increasing scale. As a result, many regional e-businesses expanded into new markets and reached a broader international audience with [...]
E-commerce Customer Experience 101: the fundamentals you need to know
In today's highly digitised world, with many e-commerce businesses vying for consumers' attention, creating a positive Customer Experience (CX) can be an important differentiator and a winning formula for success in the crowded e-retail landscape. In many cases, [...]
How Customer Experience Management (CXM) increases loyalty and retention
Customer Experience Management (CXM) is a systematic, methodical, and strategic approach to managing the processes encompassing all consumer touchpoints with a company or brand. Its strength lies in providing a comprehensive framework for organisations to plan, execute, and [...]
The importance of data protection in providing exceptional customer experience
By demonstrating a commitment to keeping customer personal information safe and secure, companies can foster a culture of trust and transparency that sets them apart from the competition. It is a way to build a solid foundation for [...]
What Are Customer Experience Principles? 5 Examples and Strategy
A strategically crafted and flawlessly executed Customer Experience (CX) can strengthen the connection between your company and consumers, foster buyers’ loyalty, and prolong their relationship with your organisation. While being satisfied and treated specially at every touchpoint, the [...]
Understanding the difference between trust and safety and content moderation
Trust & Safety and Content Moderation are the initiatives that preserve the security and well-being of internet users, online communities, digital platforms, and the emerging metaverse. Even though they are related in some points, they are two separate [...]
Customer Service vs Customer Experience: What Is the Difference?
Customer service and customer experience are two important concepts for companies committed to building solid relationships with their consumers and keeping them satisfied and coming back. These may refer to industries like, for instance, retail, gaming, travel and [...]
Hyper-personalisation-the Key to providing hyper-excellent customer experience
Using hyper-personalisation in the company’s Customer Experience strategy can be a game-changer for building trust and loyalty with consumers and turning them into valued advocates for products and services. By implementing this approach, businesses can improve buyer satisfaction, [...]
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