What is enhanced customer experience?
Enhanced customer experience is just a fancy way of saying a higher level of customer experience. It means meeting your customers where they are with the products and services and approaches they want to be met with. It also means incorporating some degree of technology, automation, RPA, chatbots, etc. in your processes to free up human efficiency for larger, more complicated projects. If you can provide an enhanced customer experience to your direct customers, you will retain more of them, and with acquisition processes in place, you will grow. If you’re a third-party provider (i.e. a contact center) and can ensure that you provide a higher level of customer experience, i.e. enhanced customer experience, you will continue to win business from large brands endeavoring to grow globally.