What is a Call-Back service?
Call-back is an initiative that helps companies enhance Customer Experience while facilitating callers with a more convenient and beneficial service. With this option, customers can opt for an agent’s call-back instead of holding on to the busy line, for instance, at peak times. They may refer to customer service or technical support issues and requests.
- Call-back is usually realised through the voice channel. However, depending on the communication channels available to the parties involved, it can be expanded to text or online chatting.
- Call-back can be automated with dedicated software that can be integrated with existing phone systems.
Call-back provides a customer-centric approach and helps organisations better serve buyers. It enables the reduction of callers’ frustration and dissatisfaction and improves the perception of the brand.
For the company, call-back brings the ability to minimise the number of abandoned calls and increase the speed-to-market efficiency of its service teams.