Where We Stand Now
As a company that works with many global, hyper-scale brands on content moderation, we can unequivocally say that content moderation matters, and brands should take it very seriously. It’s a complicated issue of speed, scale, and security — you want your users to feel like their posts appear immediately (speed), but you also need them to feel safe in the community (security), and you need the entire ecosystem to scale with little to no warning.
It’s not easy to execute upon, and brands pivot and move around on their strategy periodically. We’ve worked with brands and helped them co-create new best practices, new coverage hours, new languages they need to moderate, etc. It’s a consistently moving target.