In-game content moderation

Keeping players safe and secure, and using quality player experience to drive player retention

Overview

The video game industry has been on a tear and COVID only added to a blockbuster couple of years for the industry. As games improved their quality of play, and as the metaverse looms for the gaming industry, more and more players are coming online. but that increase in participation also brings an increase in bad actors and risk for an unsafe environment for players. If players are harassed or experience offensive content and interaction from other players, they’ll stop playing. This, of course, impacts retention and in turn, revenue. As a result, in-game content moderation has become an increasing need for gaming platforms.

In-game content moderation, when done most effectively, is protection for your brand and done at both scale and cost. It’s crucial to be able to grow your game beyond the initial wave of users because no one will recommend a game to others where they don’t feel safe.

The Problem You Need Solved

  • Keep the game safe.
  • Keep the offensive talk on boards, etc. restricted.
  • Have a quick way to identify negative users.
  • Have metrics about negative users, where they come from, how long they are able to stick around the game, etc.
  • Drive player retention and revenue.
  • Ensure a quality player experience all around.
In-Game Content Moderation

Back-office automation has been scaling for years, and COVID pushed it into hyperdrive. As it became harder for organizations to bring people together, they needed to solve time management issues and adjust workforce scheduling by using automation to do more with less. Thousands of companies are already finding new efficiencies with back-office automation models. You need to do the same, or you could get left behind. In order to maximize back-office automation, though, you need a mix of the right tech and people who understand the advantages and pitfalls of automation – i.e. what should be automated, and what’s still best in the hands of humans.

You need Conectys.

Contact our sales team now!
In-Game Content Moderation

How we approach in-game content moderation

We begin with issue identification and issue categorization. For issues with lower complexity, we move to a model focused on:

  • Brand Reputation: a safe and engaging ecosystem for content creators and players alike
  • Personalization: language and cultural compatibility
  • Optimal Risk Mitigation ability
  • Hyper scalability
  • Reliability: consolidated Operations Models
  • Improvement and best practice: highly specialized long-standing talent
  • ROI: Amazing value-cost relationship
  • Brand Ambassadors: Wellness & Resilience enhancements
  • Brand Identity Synergy

You can also read our blog post on in-game content moderation best practices. 

Industries

Customer services are relevant to the gaming industry

Why Conectys

Digital-first thinking

Chatbots, Robotic Process Automation, bespoke/custom AI solutions and a proprietary CRM. How can technology make things better, faster, and safer for EVERYONE?

Consultative partner

We regularly co-create strategies with clients and inform product/sales decisions.

Global Outsourcing Partner

13 locations, 35+ languages, WFH agents, and 24/7 availability.

Flexible

Pricing models, staffing models (up/down seasonal demand), training approaches, and more.

Some of Conectys' awards for CX and Trust & Safety

 

2022

Conectys wins Silver Stevie Award for Contact Center of the Year

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2022

Conectys wins Best Use of Technology in CX Stevie® award with BlueTweak

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2021

Conectys wins Bronze Stevie Award for Contact Center of the year

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2021

Conectys Named Finalist in European Contact Centre and Customer Service Awards

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2021

Conectys named Finalist in 2021 Engage Awards for Customer and Employee Engagement

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2020

Silver Stevie® Award for Contact Center or Customer Service Outsourcing Provider of the Year

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