Review sites are a huge part of today’s customer experience. Potential buyers want to do their own research — valuing reviews of products and services from other buyers — before they ever talk to a salesperson. Making that experience as seamless and helpful as possible makes a huge impact on your sales. Review sites thus need to be moderated and free of hateful and negative content that can detract from your amazing product reviews. While we sometimes think of content moderation primarily as part of the social media landscape, content moderation for review sites is also tremendously important.