Share This Story, Choose Your Platform!
Published On: April 12th, 2021|1.4 min read|

This varies by industry and organization, to some extent, but for our world, let’s say you need an expert in customer experience. The approaches would typically be:

  • Talk to others in your space
  • Talk to former colleagues
  • Talk to friends in the geography of the area you want the person to operate in
  • Do some low-grade online research
  • Consider a call for RFPs
  • When you narrow it down to a few organizations or individuals, vet them online, including:
    • Previous work
    • References
    • Reviews
    • Any red flags
    • Examples of work specific and adjacent to the work you need to be done.
  • Go back to your trusted sources — executives, consultants, etc. — and run the options through them.

This system is not perfect and sometimes scammers or less-than-experts will get through it. People have built massive companies based on nothing in the past 20 years (Theranos is a good example), and very skilled institutional investors had no clue what they were putting cash into.

All humans have biases, and those biases can color our decisions and enflame our blind spots. The more people you involve in a process, while the meeting cycle can get tedious, it’s good because you reduce the blind spots due to more eyes on whether a person/organization is truly an “expert.”

This works the same way at the individual level: if you want to understand who is and isn’t an expert, get out of your own filter bubble and read/watch content from “the other side” of the ideological discussion. More voices is more framing, and more framing leads to truly expert-level people influencing you.

The current state of expertise
WfhWhat should you look for in a customer experience or content moderation partner?

Recent  Posts

  • combatting seasonality challenges

The Healthcare Company’s Guide to Combatting Seasonality Challenges

February 26th, 2018|Comments Off on The Healthcare Company’s Guide to Combatting Seasonality Challenges

Through working with an array of clients across a spectrum of industries, we know all too well that every type of business deals with some seasonality in its sales. But few have as tough of an obstacle to [...]

  • csat & nps scores

CSAT and NPS: We’ve Used these Tools to Drive Customer Loyalty, and Can Do the Same For You

February 19th, 2018|Comments Off on CSAT and NPS: We’ve Used these Tools to Drive Customer Loyalty, and Can Do the Same For You

No matter what type of business you’re in, there’s no doubt that measuring your customers’ satisfaction is a key to improving and keeping those customers. But it can be hard to know where to start with data collection [...]

Consistency between your Brick and Mortar Store and E-Commerce Channels

February 12th, 2018|Comments Off on Consistency between your Brick and Mortar Store and E-Commerce Channels

If you’re the CEO of a quickly scaling company in the Asia-Pacific (APAC) region, you probably know quite a few secrets to business success. But if you’ve reached a point where it makes sense to set your sights [...]

  • Resolving customer complaints

Resolving Customer Complatins: How to Do It? Examples

February 5th, 2018|Comments Off on Resolving Customer Complatins: How to Do It? Examples

Luxurious hotels. Sunny, lush grounds. Five-star restaurants with highly acclaimed chefs. So often, this is what comes to mind when someone thinks of the hospitality industry. And a lot of the time, these idyllic scenes are part of [...]