Share This Story, Choose Your Platform!
Published On: April 12th, 2021|1.4 min read|

This varies by industry and organization, to some extent, but for our world, let’s say you need an expert in customer experience. The approaches would typically be:

  • Talk to others in your space
  • Talk to former colleagues
  • Talk to friends in the geography of the area you want the person to operate in
  • Do some low-grade online research
  • Consider a call for RFPs
  • When you narrow it down to a few organizations or individuals, vet them online, including:
    • Previous work
    • References
    • Reviews
    • Any red flags
    • Examples of work specific and adjacent to the work you need to be done.
  • Go back to your trusted sources — executives, consultants, etc. — and run the options through them.

This system is not perfect and sometimes scammers or less-than-experts will get through it. People have built massive companies based on nothing in the past 20 years (Theranos is a good example), and very skilled institutional investors had no clue what they were putting cash into.

All humans have biases, and those biases can color our decisions and enflame our blind spots. The more people you involve in a process, while the meeting cycle can get tedious, it’s good because you reduce the blind spots due to more eyes on whether a person/organization is truly an “expert.”

This works the same way at the individual level: if you want to understand who is and isn’t an expert, get out of your own filter bubble and read/watch content from “the other side” of the ideological discussion. More voices is more framing, and more framing leads to truly expert-level people influencing you.

The current state of expertise
WfhWhat should you look for in a customer experience or content moderation partner?

Recent  Posts

  • retail customer service experience

What Does Retail Customer Service Experience Mean?

May 22nd, 2022|Comments Off on What Does Retail Customer Service Experience Mean?

The importance of customer service is constantly growing in numerous industries, including retail. Companies that strive to stay on the cutting edge have to invest in advanced solutions that allow them to operate effectively and efficiently, while providing [...]

  • One or multiple vendors for customer experience outsourcing

One or multiple vendors for customer experience outsourcing: what suits your company best

May 11th, 2022|Comments Off on One or multiple vendors for customer experience outsourcing: what suits your company best

The idea of companies using multiple vendors for customer experience (CX) or content moderation efforts is not new – some companies, especially larger ones, have been using multiple vendors for over a decade by now. However, in the [...]

  • digital technologies

How Are Digital Technologies Transforming Markets

May 4th, 2022|Comments Off on How Are Digital Technologies Transforming Markets

Companies that want to be successful in today’s market should make digital transformation their utmost priority. Integrating modern technology into all business areas and processes can effectively modify the principles of operation of your company and bring new [...]

  • online customer experience

What Is Online Customer Experience?

May 3rd, 2022|Comments Off on What Is Online Customer Experience?

It turns out that more and more customers are willing to pay higher amounts for better and more memorable experiences with a brand, products, or services. Being able to spark unforgettable emotions in your buyers is the key [...]