Share This Story, Choose Your Platform!
Published On: January 18th, 2019|Tags: |2.2 min read|

Expansion, be it regional or international, comes naturally when your business is successful

From crafting a superior product or service that fills an existing need (or creates a new one), to offering memorable customer experiences, building a strong brand image, and growing a loyal customer base, you have struck the right note in your region.

Congratulations! Where to next?

How about business expansion in Europe?

Expanding to Europe opens the gates to the largest and most affluent market in the world. With 23.7% of the global GDP, Europe brings in even more than the US (22.2%).

The region packs enormous potential and, with proper research, you too could benefit from its unique cultural and historical setup.

It’s a Diverse market…

Europe is a vibrant global market that breaks into a multitude of smaller segments, each with its own cultural history and particularities.

From Eastern to Western Europe, each country offers both opportunities and challenges. The sheer diversity of the population is one of the main benefits – depending on the type of product or service you offer, you will be able to identify several prime expansion regions.

…with a strong connection to the US…

We live in the digital age. In fact, we have been a part of it for quite some time. Enough for personal tastes and larger trends to find their way across the proverbial pond.

Most of Europe speaks English as a second or third language and is exposed to content originating in the US almost on a daily basis. Global travel completes the portrait of a Europe more in tune with the United States than, perhaps, ever before.

…and the capacity to accelerate your international expansion.

Infrastructure? Check. Technology? Check. Multilingual skills? Check.

Europe’s status of “cultural melting pot” is the magical ingredient that ensures workforce mobility which in turn fosters innovation, early adoption, and the development of vital language skills.

Most Europeans speak at least two if not three languages on a daily basis. Eastern Europe is particularly gifted in this respect, offering a large pool of multilingual, multi-skilled professionals that will help you transfer business processes, adapt marketing activities, and tap into new European markets quickly and safely.

Expansion is a trying moment in a company’s life. If you do not plan the move carefully enough, your resources, brand image, and customer base will suffer. As always, having a trusted partner with experience in Europe will help translate and navigate the challenges that each local market in Europe will throw at you.

This is something that outsourcing does best – facilitating and accelerating the international expansion of brands from all over the world, anywhere in the world.

blog post bussiness meeting7 Outsourcing Predictions for 2019: Part II
Ingredients for success in a technical support outsourcingTrust is the Secret to a Winning Outsourcing Relationship: Here’s How to Find it

Recent  Posts

  • Work from home success

Outsourcing made easy – 5 Steps to Work from Home Success

August 13th, 2018|Comments Off on Outsourcing made easy – 5 Steps to Work from Home Success

Work from Home has been successfully implemented around the world with outcomes ranging from lower office costs to happier, more productive staff. Working from home and productivity It has been proven to help increase brand affinity and scalability, [...]

  • blog post journey

Do you Know your Customer Journey?

August 13th, 2018|Comments Off on Do you Know your Customer Journey?

Customer journey mapping has become a bit of a trend lately, and you might be wondering whether it’s worth investing in or not. Take it from us - it is. As someone who cares deeply about the quality [...]

  • Outsourced Customer Experience Services

The Best Kept Secrets of our Service Offerings

August 6th, 2018|Comments Off on The Best Kept Secrets of our Service Offerings

If you’ve heard about us in the past, odds are good that you’ve heard about our customer service and technical support services. We’ve become really well-known for these services, and are proud of our strong brand image. But [...]

Why Great Customer Service Means Being Everywhere at the Right Time

July 30th, 2018|Comments Off on Why Great Customer Service Means Being Everywhere at the Right Time

We’ve all heard someone say that good customer service means “the customer is always right.” But many managers and CEOs come to learn that this mindset, while well-intentioned, is sometimes flawed. For example, what should a good leader [...]