Welcome to our company blog, dedicated to exploring the world of Customer Experience and Trust and Safety issues and insights.


Player Experience is Everything: 101 Guide for Gaming Companies

Video and online gaming is no longer just about utilising a game for fun and relaxation. It has evolved into a lifestyle that encompasses much more. It is a way to exchange ideas, make lasting friendships, compete, collect rewards, and develop valuable skills beyond the virtual realm. For many players, especially the youngest ones, participating in gaming activities can be a critical differentiator in defining group membership and serving as [...]

June 7th, 2023|Tags: |

Trust and Safety for gaming companies 101: the core concept to learn

The gaming industry is one of the most prospering and significant business segments, generating billions of dollars in revenue annually and attracting numerous active players from all over the world at different ages. While offering immense opportunities for entertainment companies to expand and grow revenue, it poses challenges, such as drawing and retaining loyal users in a crowded marketplace. Besides excellent solutions, immersive and seamless experiences or fancy loyalty programmes, [...]

May 22nd, 2023|Tags: , |

Tips on balancing automation-driven growth and quality in CX for global e-commerce products

The e-commerce industry has grown immensely in recent years, with automation as a critical driver allowing for its unprecedented and increasing scale. As a result, many regional e-businesses expanded into new markets and reached a broader international audience with comprehensive products, more efficient services, and global delivery. However, with this rapid growth has come the concern about ensuring a relevant quality of Customer Experience at a substantial volume. This article [...]

May 8th, 2023|Tags: |

E-commerce Customer Experience 101: the fundamentals you need to know

In today's highly digitised world, with many e-commerce businesses vying for consumers' attention, creating a positive Customer Experience (CX) can be an important differentiator and a winning formula for success in the crowded e-retail landscape. In many cases, more than great products and competitive prices are needed to retain consumers and build trust in the longer term. Therefore, companies operating online, still focusing on a transactional model, must focus [...]

April 25th, 2023|Tags: |

How Customer Experience Management (CXM) increases loyalty and retention

Customer Experience Management (CXM) is a systematic, methodical, and strategic approach to managing the processes encompassing all consumer touchpoints with a company or brand. Its strength lies in providing a comprehensive framework for organisations to plan, execute, and measure the effectiveness of their Customer Experience (CX) initiatives, ensuring a seamless and positive experience at each stage of the client pathway while eliminating the weak points regularly. As a result, CXM [...]

April 3rd, 2023|Tags: |

The importance of data protection in providing exceptional customer experience

By demonstrating a commitment to keeping customer personal information safe and secure, companies can foster a culture of trust and transparency that sets them apart from the competition. It is a way to build a solid foundation for fruitful collaboration with consumers and mitigate the risks of data breaches and cyber threats which may appear at any time. Therefore, personal data security should be a top priority for organisations aiming [...]

March 10th, 2023|Tags: |

What Are Customer Experience Principles? 5 Examples and Strategy

A strategically crafted and flawlessly executed Customer Experience (CX) can strengthen the connection between your company and consumers, foster buyers’ loyalty, and prolong their relationship with your organisation. While being satisfied and treated specially at every touchpoint, the individuals are more likely to return, recommend your brands to others, and become their committed advocates. This leads to an expansion of your customer base and increased revenue if you consistently deliver [...]

February 20th, 2023|Tags: |

Understanding the difference between trust and safety and content moderation

Trust & Safety and Content Moderation are the initiatives that preserve the security and well-being of internet users, online communities, digital platforms, and the emerging metaverse. Even though they are related in some points, they are two separate concepts serving different purposes and requiring unique approaches and solutions. Regarding Trust & Safety, its objective is to take proactive steps to protect online users from harm and ensure a safe [...]

February 8th, 2023|Tags: , |

Customer Service vs Customer Experience: What Is the Difference?

Customer service and customer experience are two important concepts for companies committed to building solid relationships with their consumers and keeping them satisfied and coming back. These may refer to industries like, for instance, retail, gaming, travel and hospitality, healthcare, finance, or technology. What is crucial here is understanding that although both customer service and customer experience share common goals and play a crucial role in creating happy and [...]

January 25th, 2023|Tags: |

Hyper-personalisation-the Key to providing hyper-excellent customer experience

Using hyper-personalisation in the company’s Customer Experience strategy can be a game-changer for building trust and loyalty with consumers and turning them into valued advocates for products and services. By implementing this approach, businesses can improve buyer satisfaction, drive retention, increase revenue growth, and enhance brand equity. With today’s customers expecting personalised interactions that cater to their individual needs and preferences, failing to provide customised care and attention, including [...]

January 13th, 2023|Tags: |

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