Blog
Welcome to our company blog, dedicated to exploring the world of Customer Experience and Trust and Safety issues and insights.
Ensuring children’s online safety: responsibility, best practices and strategies
Children's online safety is paramount and requires strong collaboration from individuals, families, educators, communities, and technology companies. This shared responsibility obliges creating a secure and user-friendly virtual environment that caters to the needs of kids and teenagers across different age groups, cultures, and locations, on various platforms and devices they use daily. Given kids' high activity in the digital space and vulnerability to potential risks, such as cyberbullying, inappropriate content, [...]
Building a CX Powerhouse for the Software Industry Leadership
Building a CX Powerhouse for the Software Industry Leadership A well-designed Customer Experience (CX) strategy is crucial for the success of software businesses in the dynamic market landscape. Excellent products and strong brand awareness efforts cannot always guarantee long-term consumer value. Ensuring outstanding experiences can set IT solutions and services apart, boosting loyalty, trust, and attachment while contributing to sustained prosperity. However, many organisations in the software field face [...]
Player Experience is Everything: 101 Guide for Gaming Companies
Video and online gaming is no longer just about utilising a game for fun and relaxation. It has evolved into a lifestyle that encompasses much more. It is a way to exchange ideas, make lasting friendships, compete, collect rewards, and develop valuable skills beyond the virtual realm. For many players, especially the youngest ones, participating in gaming activities can be a critical differentiator in defining group membership and serving as [...]
Trust and Safety for gaming companies 101: the core concept to learn
The gaming industry is one of the most prospering and significant business segments, generating billions of dollars in revenue annually and attracting numerous active players from all over the world at different ages. While offering immense opportunities for entertainment companies to expand and grow revenue, it poses challenges, such as drawing and retaining loyal users in a crowded marketplace. Besides excellent solutions, immersive and seamless experiences or fancy loyalty programmes, [...]
Tips on balancing automation-driven growth and quality in CX for global e-commerce products
The e-commerce industry has grown immensely in recent years, with automation as a critical driver allowing for its unprecedented and increasing scale. As a result, many regional e-businesses expanded into new markets and reached a broader international audience with comprehensive products, more efficient services, and global delivery. However, with this rapid growth has come the concern about ensuring a relevant quality of Customer Experience at a substantial volume. This article [...]
E-commerce Customer Experience 101: the fundamentals you need to know
In today's highly digitised world, with many e-commerce businesses vying for consumers' attention, creating a positive Customer Experience (CX) can be an important differentiator and a winning formula for success in the crowded e-retail landscape. In many cases, more than great products and competitive prices are needed to retain consumers and build trust in the longer term. Therefore, companies operating online, still focusing on a transactional model, must focus [...]
How Customer Experience Management (CXM) increases loyalty and retention
Customer Experience Management (CXM) is a systematic, methodical, and strategic approach to managing the processes encompassing all consumer touchpoints with a company or brand. Its strength lies in providing a comprehensive framework for organisations to plan, execute, and measure the effectiveness of their Customer Experience (CX) initiatives, ensuring a seamless and positive experience at each stage of the client pathway while eliminating the weak points regularly. As a result, CXM [...]
The importance of data protection in providing exceptional customer experience
By demonstrating a commitment to keeping customer personal information safe and secure, companies can foster a culture of trust and transparency that sets them apart from the competition. It is a way to build a solid foundation for fruitful collaboration with consumers and mitigate the risks of data breaches and cyber threats which may appear at any time. Therefore, personal data security should be a top priority for organisations aiming [...]
What Are Customer Experience Principles? 5 Examples and Strategy
A strategically crafted and flawlessly executed Customer Experience (CX) can strengthen the connection between your company and consumers, foster buyers’ loyalty, and prolong their relationship with your organisation. While being satisfied and treated specially at every touchpoint, the individuals are more likely to return, recommend your brands to others, and become their committed advocates. This leads to an expansion of your customer base and increased revenue if you consistently deliver [...]
Understanding the difference between trust and safety and content moderation
Trust & Safety and Content Moderation are the initiatives that preserve the security and well-being of internet users, online communities, digital platforms, and the emerging metaverse. Even though they are related in some points, they are two separate concepts serving different purposes and requiring unique approaches and solutions. Regarding Trust & Safety, its objective is to take proactive steps to protect online users from harm and ensure a safe [...]