The future of moderation might be about AI, but we are nowhere near that just yet.

The biggest “however” around UGC is often the scale required to keep up with moderation. You’re already almost certainly moderating — most organizations, even with a smaller community, are using some form of moderation. But as the user base grows, the scale of moderation can become immense. As the scale becomes that massive, you confront a major problem: how do you keep the community safe and in keeping with your community guidelines without
sacrificing speed?

If someone posts a comment or photo to your community, they want to see it show up immediately. This give-and-take between security and speed for large-scale communities can be very challenging to navigate but has a significant impact on users’ engagement.