Through working with an array of clients across a spectrum of industries, we know all too well that every type of business deals with some seasonality in their sales. But few have as tough of an obstacle to overcome as medicare, which boils down to two words: open enrollment. This period of time usually starts in early November and ends in mid-December, and it’s the six weeks of the year in which healthcare companies get the lion’s share of their sales.
Think about that. With 52 weeks in the calendar year, these businesses rely on only six of those to make up the majority of their profits. So, can a company with this kind of operating model learn to thrive year-round - even during the other 46 weeks? Let’s look at the answer to this question (hint: it’s ‘yes’).