Monday, 15 October 2018 18:10

Why Being Multilingual Means More than Translating Between Languages

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Being Multilingual Means More than Translating Between Languages

 

Your company has been steadily growing, and is now in high demand - even around the world. This might sound like a dream come true, but for many CEOs, it brings with it numerous new obstacles. For one, if you’re not multilingual, you need to figure out the language barrier. Do you translate all your materials into other languages? If so, how many? Do you need to hire new customer service representatives to help you conduct business in different languages? What else do you need to know about global business development? It can be a little overwhelming, to say the least.

The good news is, you don’t need to go it alone. At Conectys, we offer our services in 35 languages. So, chances are, our team members speak the language that you need. But the ability to communicate in other languages only tells part of the story. The reality is that a multilingual partner like Conectys adds a lot of value beyond language translation that you might not have considered. Keep reading to learn more.

Accessibility and Inclusivity

Imagine getting a surge of interest in your products or services by people in another country - and you don’t speak the language. You may end up never winning the business because people have a need for relatability and understanding, which is impossible when there’s a language barrier.

On the flip side, being multilingual (or having a multilingual team in your BPO partner) changes the game. The fact that you can communicate in a variety of languages makes your business more accessible to a diverse group of people across the globe. Your brand may also be seen as more inclusive, which is a very desirable trait to consumers. The ability to speak multiple languages removes the language barrier, and opens your brand up to anyone, anywhere.

Cultural Understanding 

One of the most valuable aspects of working with a BPO partner like Conectys is that you get familiarity with cultural nuances, along with the ability to speak other languages. Our professionals who speak 35+ languages know the words, but they’re also well-versed in cultural nuances. They know what terms are offensive in certain cultures, what greetings are acceptable, whether or not using more casual forms of the language are viewed in a positive light, and so forth.

This is crucial for good customer service. You could find someone who can speak a language fairly fluently, but if they don’t also have cultural understanding, they could end up misunderstanding your customer at best or offending and alienating them at worst. So when you need to conduct business in different languages, make sure you’re working with a team that has mastered the languages - and the associated cultures.

Global Presence

Finally, the fact that we’re multilingual is also a benefit to our customers because it demonstrates our global footprint. We have 1000+ employees in seven different locations around the globe, and our multilingual capabilities are the result of this. Our experience expanding around the world helps us support you as you navigate your own global business development.

If you thought that having a multilingual BPO partner only meant having a team who can translate between languages we hope we’ve helped you see how much more it encompasses. If you have a need for handling business in different languages, and the added value of having a multilingual outsourcing partner, please contact us to learn more about how we can help.

 

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Read 78 times Last modified on Friday, 14 December 2018 23:26

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