Mobile operators around the world are searching for market differentiators. In a time when mobile network quality, device availability, functionality and pricing are directly comparable across markets, not even advertising or branding campaigns can change customer perceptions.
Work from Home has been successfully implemented around the world with outcomes ranging from lower office costs, to happier, more productive staff. It has been proven to help increaase brand affinity and scalability, and it's also a great way to access a larger pool of specialist profiles for better multilingual coverage.
It seems to be a straightforward enough model. But is there a way to guarantee better than average results? We think there is.