As the CEO of a startup, you’re probably all too familiar with the statistic that more than half of businesses fail in the first four years. This can be a sobering realization, but it can also be a call to action. If you’ve gotten your startup through the first few years of business growth, you’re doing really well.
There’s no question that the Internet age has given businesses a wealth of opportunities in terms of marketing, customer reach and much more. But there’s also a flip side to this equation that isn’t so positive. With so many digital channels to choose from, disgruntled customers (or competitors that feel threatened by you) can discredit your company online and weaken your reputation by posting negative comments in a variety of places.
Whether it’s on review sites, social media sites or on your own website itself, unfavorable feedback can really end up hurting your brand image and dissuading potential customers from giving your company a try. Here are three ways you can bounce back from the impact.
You don’t have to go far to hear the acronyms UX (user experience) and CX (customer experience) tossed around in boardrooms and strategy meetings - and for good reason. Both are incredibly important to customer satisfaction, loyalty and retention…all of which lead to sales, growth and success. Competition is fierce, and your customer experience can be the differentiator that sets you apart and bolsters your reputation.
We often talk about our ‘work from anywhere’ solutions as a point of pride. This is because our workforce not only fills physical seats at brick-and-mortar locations, but we also have team members around the world who serve our customers from other places. We designed this model intentionally, so our customers would enjoy the many associated upsides. Read on to learn about what those are, and how they can benefit you.