Many businesses neglect one aspect of marketing that’s integral to its development and growth which is gathering customer feedback. Customer feedback is essential in helping businesses understand the importance of knowing what their customers are looking for, what they like, and dislike. Customer feedback and customer reviews are a powerful a response and can impact your business' reputation. Social media reviews, surveys, and focus groups, are great ways to gather customer feedback and will aid in the success of your business.

Monday, 13 November 2017 16:02

How Do Your Employees Work Best?


It’s expected that people are varied in their skills and ability to interpret, learn, and process information. For people in the workforce it’s no different, and can be challenging when you factor in the following considerations:

  • Generational gaps
  • Company culture
  • Personality differences
  • Leadership styles
  • Individual adaptability and willingness to learn
  • Previous employment experience

Learning how employees work best can ensure managers and employees have a productive, healthy, and efficient working relationship. Additionally, this ensures you have the right people doing their best work and helping the company to grow from the inside out. A study found that 78% of hiring managers and CEO’s stated “personality” was a more important factor in hiring than skill set.

 3 Steps to Get Your Team On Board with Outsourcing

When you’re considering outsourcing some of your business processes to a third party, it’s not unusual for your leadership team to be excited about the shift. But it’s also just as common for the rest of your employees to feel some hesitation, or even downright resistance, to such a change. Whenever you make a move that impacts your personnel, it’s in everyone’s best interest to work through these roadblocks and be intentional about getting everyone on the same page. Unsure how to do this? Here are a few ideas.

 What Do Customers Really Think About Your Brand


Branding is one of the most critical parts of developing your business and the public perception of your company. Effective branding gives you a competitive edge by differentiating your company and your products and services from your competition. Your brand lets people know who and what you are, and what you stand for, and determines what image people have when they hear the name of your company. Consumers are exposed to a flood of promotional messages every day, from all media types, often without recognizing it, making it vital for you to uniquely brand your company and cut through the noise.

One of the most difficult aspects of branding is that what you believe you’re conveying to your ideal audience might not be resonating with them as you imagine. And it’s very tough for a company executive to objectively gauge whether your messages are landing with your customer base as they should be. This is where there is a prime opportunity to engage with your outsourcing partner in order to get third-party feedback about how your branding efforts are actually translating to the market. Here are some of the areas to explore together, so you can refine the image you’ve created and better meet the needs of your customers.