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Sometimes in business, we mistakenly assume that our target audiences will go with whichever company offers them what they need for the lowest price. But even though budgets matter, research has found time and again that low price points are far from the only factor consumers consider when choosing a brand to buy from.

In fact, research done by Oracle revealed that 86% of customers will pay more for a better customer experience. This means you don’t need to take part in a race to the bottom of pricing in order to gain customers. If your customer experience is top-notch, your reputation will attract more of your audience to you, and existing customers will be more likely to stick with you. So, how do you know if you can compete in the customer experience arena? Keep reading.


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When you’re about to dive into an outsourcing engagement with a BPO partner, it’s common to be excited and nervous at the same time. You might be eagerly awaiting the improvements you expect to see in efficiency, customer retention and profitability, but you also might have some concerns about how the transition to outsourced services could impact your existing team. Here’s a look at how you can be intentional about retaining your company culture as you begin outsourcing - and beyond.


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The most successful and top rated businesses have customer service departments that stand out above others in their industry and are a positive part of their reputation. However, all too often, the best intentions of improving customer service practices fail to translate into reality. This happens for many reasons, most often because a business doesn’t have enough time to train its staff on all the nuances they need to know to be wildly successful, or because they don’t have enough resources to pay their staff better (and therefore get more experienced people).

If you’ve found yourself in a similar boat, you don’t have to settle for anything less than top-notch customer support. Here are some common mistakes many businesses make when striving toward this goal, and how you can avoid them.


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When you’re running a startup, especially one that centers on technology, you almost always need to interact with customers from all over the world. The connectivity of today’s business world allows you to bridge the gap between different countries and different time zones, opening up your startup to more market penetration and revenue potential. But with international reach also come some common challenges.

One of these is the language barrier that can exist across borders, which can really hurt your ability to conduct meaningful work between two companies. When you’re looking to expand globally and eliminate this communication barrier from your business, it might be time to think about working with a multilingual BPO partner.