The video game industry has been on a tear and COVID only added to a blockbuster couple of years for the industry. As games improved their quality of play, and as the metaverse looms for the gaming industry, more and more players are coming online. but that increase in participation also brings an increase in bad actors and risk for an unsafe environment for players. If players are harassed or experience offensive content and interaction from other players, they’ll stop playing. This, of course, impacts retention and in turn, revenue. As a result, in-game content moderation has become an increasing need for gaming platforms.
In-game content moderation, when done most effectively, is protection for your brand and done at both scale and cost. It’s crucial to be able to grow your game beyond the initial wave of users because no one will recommend a game to others where they don’t feel safe.