Expansion, be it regional or international, comes naturally when your business is successful.
From crafting a superior product or service that fills an existing need (or creates a new one), to offering memorable customer experiences, building a strong brand image and growing a loyal customer base, you have struck the right note in your region.
Congratulations! Where to next?
How about Europe?
Expanding to the Old World opens the gates to the largest and most affluent market in the world. With 23.7% of the global GDP, Europe brings in even more than the US (22.2%).
The region packs enormous potential and, with proper research, you too could benefit from its unique cultural and historical setup.
It’s a Diverse market…
Europe is a vibrant global market that breaks into a multitude of smaller segments, each with its own cultural history and particularities.
From Eastern to Western Europe, each country offers both opportunities and challenges. The sheer diversity of the population is one of the main benefits – depending on the type of product or service you offer, you will be able to identify several prime expansion regions.
…with a strong connection to the US…
We live in the digital age. In fact, we have been a part of it for quite some time. Enough for personal tastes and larger trends to find their way across the proverbial pond.
Most of Europe speaks English as a second or third language and is exposed to content originating in the US almost on a daily basis. Global travel completes the portrait of a Europe more in tune with the United States than, perhaps, ever before.
…and the capacity to accelerate your international expansion.
Infrastructure? Check. Technology? Check. Multilingual skills? Check.
Europe’s status of “cultural melting pot” is the magical ingredient that ensures workforce mobility which in turn fosters innovation, early adoption and the development of vital language skills.
Most Europeans speak at least two, if not three languages on a daily basis. Eastern Europe is particularly gifted in this respect, offering a large pool of multilingual, multi-skilled professionals that will help you transfer business processes, adapt marketing activities and tap into new European markets quickly and safely.
Expansion is a trying moment in a company’s life. If you do not plan the move carefully enough, your resources, brand image and customer base will suffer. As always, having a trusted partner with experience in Europe will help translate and navigate the challenges that each local market in Europe will throw at you.
This is something that outsourcing does best – facilitating and accelerating the international expansion of brands from all over the world, anywhere in the world.